Real estate agents spend hours on research and marketing before they ever meet a client. RARE Real Estate wants an AI platform to take that work.
The brokerage says it is the first US brokerage to partner with Mave. Mave is an AI platform built to act as an extension of an agent’s business.
The details come from sponsored content in The Real Deal.
A Brokerage Built Around Agents
RARE Real Estate describes itself as an agent-first brokerage. Founders Adam Stern and Ryan Rabinovich set it up about five years ago to challenge the traditional model.
The company is Canadian. It entered the US market through South Florida, with its main office on Biscayne Boulevard in Miami, Inman reported in 2025.
Inman described the company at its US debut as a Canadian reality TV brokerage.
Stern leads the US expansion. The pitch is partnership: agents build their own businesses with the backing of an established brokerage.
RARE calls its approach Cloud & Mortar. It pairs entrepreneurial independence with brokerage infrastructure.
Inman reported that agents at RARE become partners. The model offers added financial rewards and independence, plus training and mentorship.
The sponsored piece says brokerages are consolidating and focusing on costs. RARE says it is taking the opposite path.
Rabinovich leads the pre-construction division, which handles sales and marketing advice for new developments. RARE says its approach reaches beyond Florida.
What Mave Does
Mave brings research, market intelligence and marketing into one platform. RARE says it helps agents move beyond routine tasks.
RARE says AI is not about making headlines. It is about giving agents a competitive advantage.
That frees time for clients, relationships and growth. The company frames AI as a tool for agents, not a replacement for them.
Rabinovich says AI is changing how buyers research and engage with real estate.
“Markets change, and you can’t rely on the traditional sales playbook to deliver results,” Rabinovich said. RARE says it has built that shift into how it operates.
Stern put the argument bluntly.
“A lot of what’s being called change in this industry is the old way of doing things with a new mask on.”
He added that RARE expected fewer agents in the future. The ones who thrive, he said, will build businesses large enough to look like brokerages.
Any AI partnership invites practical questions. Where does the research data come from, and who checks it?
Agents should also ask how client information is handled. A platform that touches marketing and research touches sensitive data.
Cost and fit matter too. An AI tool only helps if it works with the systems an agent already uses.
South Florida’s Brokerage AI Wave
RARE is not alone. MAIN has reported that brokerage AI is moving past marketing, according to a Delta Media survey.
A Boca Raton brokerage has gone further inside the office. It built an AI coach for cold calls.
Those examples show the range. Some brokerages use AI to sharpen marketing, while others use it to train agents.
The sponsored piece says the goal is more than efficiency. RARE wants ambitious agents and team leaders to grow beyond what the traditional model allows.
RARE’s bet is a platform that covers research and marketing together. It is another way to pitch agents on joining.
Agents will judge it by results. A tool that saves hours matters only if it produces listings and closings.
The claims here are RARE’s own. The partnership is new, and agents will want to see early outcomes.
Miami’s brokerage market is crowded, and agents have options. RARE is betting AI will help it recruit and keep them.
Sources: 1. The Real Deal (sponsored content): RARE Real Estate Brings a Competitive Edge in the Age of AI 2. Inman: Canadian Reality TV Brokerage Makes Its U.S. Debut in South Florida (June 10, 2025) 3. MAIN: Brokerage AI Moves Past Marketing, Delta Media Survey Says 4. MAIN: Boca Raton Brokerage Built an AI Coach for Cold Calls
