Ask a real estate agent how much of the day goes to selling homes. The honest answer is far less than people think.
The rest is listing copy, photo edits, follow-up texts, scheduling and chasing cold leads. Miami-based Real just launched an AI built to take that rest off the agent’s plate.
It is called Leo Pro. Real unveiled it at its annual agent conference, RISE, in Las Vegas, Business Wire reported.
Chairman and CEO Tamir Poleg framed the goal. “Technology should make agents more capable, not less important.”
An AI That Chooses Its Own Tools
Most AI tools make the user do the thinking. Pick a model. Write a prompt. Check the output.
Leo Pro skips that. An agent states what needs doing, and the system decides which AI model and which tool fit the job.
It works inside reZEN, Real’s operating system, across transactions, listings, marketing and the CRM. It keeps working while the agent sits with a client.
The creative work is the easy example. Leo Pro can turn property photos into video tours and draft social posts for a listing.
It can also prepare a listing presentation, book showings and send buyers homes that match their saved searches.
Real says it checks with the agent before important actions. That is the guardrail, and the selling point.
Chief Technology Officer Pritesh Damani put it simply. “Leo Pro is not here to replace the real estate agent. It’s here to make the agent more powerful.”
Build Your Own Assistant
Leo Pro arrives with dozens of specialized agents for marketing, listings and transactions. It also lets brokers make their own.
A no-code builder turns an agent’s habits into custom AI workers. A team that always runs the same open-house routine can package it once.
Leo Tokens power the platform, and agents use them to pay for the work.
Two more pieces target the lead pile. Leo Pro Voice lets agents give instructions out loud between appointments.
AiRM connects the CRM to the AI. It follows up with leads, revives cold ones and flags contacts who look ready to move.
Real is also pushing AI toward the buyer. HeyLeo, a home search concierge, lets clients ask questions and book showings while the agent stays informed.
Clients get their own line. Leo Line gives a buyer a number to text, and an account that remembers the conversation so far.
Agents can curate homes and send them straight from a Leo chat. The agent can step in at any point.
The company also launched Referral Central, a place inside reZEN to match clients with the right Real agent. It uses production data and service areas.
The referral agreement goes out in a few clicks and the status is tracked in one place.
President Jenna Rozenblat tied it to Real’s recent acquisition of REMAX.
Other South Florida Brokerages Are Building Too
Real is not the only South Florida brokerage betting on AI. The pattern runs through the region.
MAIN reported how Boca Raton’s PBP Real Estate built an AI coach for cold calls. Agents rehearse against a talkback AI prospect before they dial a real one.
On the money side, MAIN spoke with Maestro Mortgage’s David Rogove about mortgage AI agents that replace the middlemen.
The common thread is control. Each of these tools keeps the human agent in charge of the client.
The software is moving into real estate work. Agents are deciding how much of the job to hand over.
Sources:
- Business Wire: Real Introduces Leo Pro, the Next Generation of its AI Platform to Help Agents Handle Day-to-Day Work and Grow Their Businesses (Oct. 20, 2026)
- MAIN: Boca Raton Brokerage Built an AI Coach for Cold Calls (Sept. 25, 2026)
- MAIN Exclusive: David Rogove’s Mortgage AI Agents Replace the Middlemen (Sept. 3, 2026)