A new Spanish-language news channel just launched from Miami, with a virtual AI companion standing next to its human anchors. Entravision says it's meant to help, not replace them.
Entravision Communications launched AHORA this week, a free ad-supported streaming news channel built specifically for U.S. Hispanic audiences. It originates from the company's newly built Miami operations hub.
What AHORA Actually Combines
The platform integrates national coverage with Entravision's local-market newsrooms. It pulls reporting from Miami, Orlando, McAllen, El Paso, Denver, Las Vegas and San Diego into one feed.
AHORA runs on a virtual production environment powered by Unreal Engine and AI-assisted workflows. Entravision's Rio Grande Valley operation supports additional programming into the platform.
Four anchors anchor the coverage. Lourdes Del Río, a longtime WAPA and Univision veteran, joins Jorge Viera, Norma Ribeiro and Eduardo Padilla. All four have backgrounds across major U.S. Spanish-language networks.
Meet LIA, the AI Information Companion
Alongside those human anchors, Entravision introduced "Latina Inteligencia Artificial," or LIA. The company describes it as an AI-powered information companion, not a replacement anchor.
LIA is built to deliver real-time information, weather updates, data visualizations, election results and contextual explainers "that help viewers better understand the stories shaping their communities," according to Entravision.
The company was explicit about the boundary. LIA "is designed to complement, not replace, the role of journalists."
Why Entravision Built This From Miami
Entravision is headquartered in Los Angeles, but chose Miami as the operational center for its national Spanish-language news ambitions.
"AHORA reflects Entravision's continued commitment to serving Hispanic audiences with news that is relevant, trusted and connected to their communities," said Entravision President María Martínez-Guzmán.
Arianna Requena, the company's vice president of special projects and strategic initiatives for broadcast, framed the goal similarly. "Our vision for AHORA is to create a news platform that feels national while remaining deeply connected to the local communities we serve," she said.
Part of a Bigger Pattern at Entravision
AHORA isn't Entravision's first experiment with an AI on-air presence. The company already runs an AI co-hosted radio show featuring host Geraldine "GeeGee" Guzman alongside an AI personality named "Coyotec," now distributed across five markets.
That show expanded from a single Southern California station. It now runs in Sacramento, Las Vegas, Modesto, Palm Springs and the Rio Grande Valley.
What This Means for Miami's Media Scene
Miami has long been a hub for Spanish-language broadcasting, home to major players like Telemundo and Univision's own regional operations.
Entravision building its own AI-integrated national news platform from a new Miami hub adds another real, technical claim to that legacy. Here, the AI on screen is explicitly a supporting character, not the story itself.
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